We partner with Founders, CEO’s, and Boards to build great companies.
Grow revenue and corporate value for your enterprise technology company.
Shared Purpose
Audacious Vision
Focused Execution
Lasting Customer Value
"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB 
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne 
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily 
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware 
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development 
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet 
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA 
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware 
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec 
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland 
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"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland
Previous
Next
"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland
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Resource Library
Creating a Value Story that Sticks
Lilia Shirman
Does Your Buyer Focus on the Pain or the Gain?
Lilia Shirman
CIOs have no TIME for you
Lilia Shirman
7 Ways to Waste Time at a Planning Meeting
Lilia Shirman
42 Rules for Growing Enterprise Revenue provides practical ideas and proven strategies that boost B2B sales by making every aspect of your business more relevant to customers. The rules cover critical concepts, including:
Making “Mattering to Customers” your company’s core competence
Pursuing markets where you’re most relevant
Cultivating Customer collaboration
Defining value and relevance using the customers context
Using solutions and industry specialization to increase relevance
Putting customer relevance into practice through your sales channels
Connect with Us
Contact us to discuss how The Shirman Group can help your business grow and thrive. We do not share your information with anyone.
