Clients
For more than 15 years, the Shirman Group
has helped technology innovators create greater customer relevance and value.
Featured Success Stories
CXO Engagement
Building relationships with C-level execs
Marketing Re-Boot
Pivoting and scaling as Interim CMO
Vertical Industry Go-to-Market
Increasing relevance & sales to CSPs
Solutions Portfolio Management
Evaluating opportunity & ability to execute
Strategic Planning
Prioritizing & integrating growth strategies
"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB 
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne 
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily 
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware 
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development 
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet 
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA 
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware 
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec 
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland 
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"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland
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"As Interim CMO, Lilia re-started our marketing engine and hit the gas pedal on sales leads and PR, providing the fuel for growing the company faster than ever."
- Scott Raskin, Chairman of the Board, MariaDB
“As both investors and advisors, Alex and Lilia have been invaluable partners to us at every step of our growth.”
- Debjani Deb, CEO, ZineOne
"The Shirman Group helped us build strong market momentum in a critical new target vertical, and significantly contributed to our record sales last quarter,"
- Rick Schmaltz, Vice President, Telecom Business Unit, CA Wily
“The Customer Co-Marketing program The Shirman Group designed puts customers front and center – exactly where they should be"
- Philip Say, Cloud Solutions Marketing, VMware
"Lilia helped our executive team distill a lot of complex information into a cohesive strategy and business plan in a matter of weeks."
- Ken Goldberg, SVP Marketing, Alliances and Corporate Development
“TSG gave our executive management team valuable new insights about the value we deliver, and created an actionable, realistic go-to-market approach that has energized our sales team.”
- Amy Millard, CMO, Mindjet
"The Shirman Group helps technology innovators become more relevant and more valuable to customers and partners. From strategy to execution, they deliver real results."
- Chris Cook, SVP & General Manager, CA
“Lilia helped us integrate our strategic go-to-market planning process around customer needs. Her efforts and expertise were instrumental to the success of the project."
- Cornelius Willis, Vice President, Solutions Marketing at VMware
“The Shirman Group created a clear, concise, and compelling Industry Solutions strategy that enabled us to drive value to our internal and external customers"
- Erna Arnesen, VP Global SMB, Industry Solutions and Partner Marketing, Symantec
“Shirman Group team facilitated unprecedented cooperation between our alliances and marketing organizations."
- Rick Jackson, Chief Marketing Officer, Borland
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Clients
Investments
The teams we invest in demonstrate excellence inexecution and strong leadership ability, and their companies address fundamental business needs with breakthrough technology. We actively assist founders and executive teams with attracting early customers, developing operational scalability, and accessing capital.
Pure-play public and
private clouds
Personalization of Real-time Interactions
App Store Optimization and mobile marketing
High-Performance Safe Li-lon Battery Technology
Marketing Performance Management
Interactive content, ads, & consumer intelligence
Innovative Women’s Health Solutions
A Revolution in diagnosis of ear infections