Companies Entering New Markets or Increasing Focus on Existing Ones Want to:

• Systematically identify and prioritize target markets
• Build the skills, capabilities, and tools to pursue a market opportunity
• Proliferate domain expertise beyond a small group of experts
• Create credibility and moment in the new market
• Align organization and compensation to market-specific objectives.
  
  

How We Help:

• Identify and prioritize target industries, solution areas, or markets
• Find use-cases where your products or services are most relevant
• Help you understand the pains and objectives of key stakeholders
• Define go-to-market plans to enter and expand within this market
• Develop alliances strategies to gain credibility and account access
• Create industry or audience-specific value proposition, marketing content, and sales tools
• Build sales rep and channel acceptance and skill sets
  
  

Results We’ve Achieved

• Identified and prioritized new solutions that drove $45M in incremental revenue in their first year
• Developed and helped implement a new sales strategy that resulted in record sales that beat quota by over 200%
• Created sales tools and training for a target industry that helped close $1.3M deal in first quarter of use