Interview with Rajat Paharia: Creating loyalty using Big Data and Gamification
I recently had the opportunity to chat with Rajat Paharia, founder and chief product officer at Bunchball, about his new book, Loyalty 3.0, pivoting startups, and the differences between the business of games and the gamification of business. Lilia: You were one of the first to see the potential for gaming methodology in marketing. What sparked […]
Seven Ways to Matter More to Customers
I just hosted a webinar introducing the second edition of my book, 42 Rules for Growing Enterprise Revenue: Practical Strategies for Increasing B2B Customer Relevance. Watch the webinar to get a quick overview of 7 strategies for becoming more relevant to customers: Selecting markets where you matter Focusing on customer interactions rather than your org […]
At your next Sales Meeting, create listeners and story tellers
I bet you already have a long list of launch announcements and product training sessions for your sales kickoff. That’s important information, but it’s not enough. If your sales people are still having difficulty engaging executive and business audiences, even after that expensive solution selling training you invested in so recently, it’s because they lack […]