Interview with Rajat Paharia: Creating loyalty using Big Data and Gamification
I recently had the opportunity to chat with Rajat Paharia, founder and chief product officer at Bunchball, about his new book, Loyalty 3.0, pivoting startups, and the differences between the business of games and the gamification of business. Lilia: You were one of the first to see the potential for gaming methodology in marketing. What sparked […]
Customer-Generated Intelligence
Watching some of the new ventures getting funded over the last several months, there’s an interesting trend that’s turning user-generated content into real value for companies and their customers. One example is Driveway Software, which develops applications that insurance companies offer to their customers. The apps track driving behavior, and enable the insurer to offer discounts […]
At your next Sales Meeting, create listeners and story tellers
I bet you already have a long list of launch announcements and product training sessions for your sales kickoff. That’s important information, but it’s not enough. If your sales people are still having difficulty engaging executive and business audiences, even after that expensive solution selling training you invested in so recently, it’s because they lack […]