Customer-Generated Intelligence
Watching some of the new ventures getting funded over the last several months, there’s an interesting trend that’s turning user-generated content into real value for companies and their customers. One example is Driveway Software, which develops applications that insurance companies offer to their customers. The apps track driving behavior, and enable the insurer to offer discounts […]
Seven Ways to Matter More to Customers
I just hosted a webinar introducing the second edition of my book, 42 Rules for Growing Enterprise Revenue: Practical Strategies for Increasing B2B Customer Relevance. Watch the webinar to get a quick overview of 7 strategies for becoming more relevant to customers: Selecting markets where you matter Focusing on customer interactions rather than your org […]