Interview with Rajat Paharia: Creating loyalty using Big Data and Gamification
I recently had the opportunity to chat with Rajat Paharia, founder and chief product officer at Bunchball, about his new book, Loyalty 3.0, pivoting startups, and the differences between the business of games and the gamification of business. Lilia: You were one of the first to see the potential for gaming methodology in marketing. What sparked […]
7 Ways to Waste Time at a Planning Meeting
Amid meeting quarterly numbers, executing strategic programs, and dealing with day-to-day minutia, it’s helpful to occasionally pause, look at the big picture, consider long-term objectives, update strategies, and make plans. That pause often takes the shape of a management off-site. (I’m calling it an off-site even when held in a large conference room on site.) […]
At your next Sales Meeting, create listeners and story tellers
I bet you already have a long list of launch announcements and product training sessions for your sales kickoff. That’s important information, but it’s not enough. If your sales people are still having difficulty engaging executive and business audiences, even after that expensive solution selling training you invested in so recently, it’s because they lack […]