CIOs have no TIME for you
Many tech companies see relationships with CIOs as the Holy Grail of their sales and marketing efforts. But should you really spend the money and effort it takes for effective CIO engagement? Pro’s : CIO’s have the power to approve or veto technology purchases, so relationships with them can be critical to getting their all-important […]
Seven Ways to Matter More to Customers
I just hosted a webinar introducing the second edition of my book, 42 Rules for Growing Enterprise Revenue: Practical Strategies for Increasing B2B Customer Relevance. Watch the webinar to get a quick overview of 7 strategies for becoming more relevant to customers: Selecting markets where you matter Focusing on customer interactions rather than your org […]